Valenta adds leadership, launches managing partners in 3 countries

Valenta said July 27, 2026, that it is expanding its franchise network with new Managing Partners in the U.S., the Netherlands and Brazil, while naming two executives to lead franchise development and partnerships. The moves underscore growing demand for AI-powered automation and Valenta’s push to scale through both franchisees and MSPs.

Why it matters: - Valenta is trying to scale two growth channels at once: Managing Partners and Managed Service Providers. - The expansion targets mid-size businesses that want AI-powered automation without building technical teams in-house. - The company’s global delivery team now includes more than 450 professionals handling implementation.

What happened: - Valenta announced three new Managing Partners launching in the United States, the Netherlands and Brazil. - The company named Amanda Eve as Vice President of Franchise Development. - Valenta named Jennifer Fino as Head of Partnerships & Growth. - The announcements came July 27, 2026.

The details: - Valenta’s Delivered-As-A-Service model gives Managing Partners responsibility for local client relationships and business development. - Valenta’s global team handles the technical implementation. - Valenta is also building an MSP channel so service providers can offer AI-powered automation to their clients without developing the capability themselves. - Eve will lead franchise candidate development and qualification for North America. - Eve will guide prospective Managing Partners through discovery and evaluation. - Eve will work with Valenta’s franchise development leadership and broker network to grow the candidate pipeline. - Eve spent nearly a decade in franchise roles before joining Valenta. - At Schooley Mitchell, Eve managed the full candidate pipeline and represented the brand at franchise conferences across North America. - Eve also supported more than 210 franchise owners as a Franchisee Success Advisor. - Fino will lead U.S. partner acquisition and channel growth. - Fino will build relationships that connect MSPs to Valenta’s global delivery capability. - Fino spent nearly four years at Etheric Networks selling connectivity, managed IT, enterprise Wi-Fi and cybersecurity solutions. - Valenta said Fino’s background gives her firsthand understanding of the MSP landscape. - Rob Wolfe will serve as Managing Partner in New York. - Wolfe brings more than 20 years of healthcare technology leadership, including roles at Emerson Commercial and Residential Solutions, TouchPoint Medical, LG Electronics and Derive Technologies. - Wolfe will work with healthcare organizations in New York to implement AI-powered automation and reduce operational overhead. - Aboubakr el Haddad will serve as Managing Partner in the Netherlands. - El Haddad has an Industrial Engineering background and more than five years of entrepreneurship experience. - El Haddad founded Haddad Trading, an FMCG sourcing and trading company operating across Europe and the Middle East. - El Haddad will focus on manufacturers, logistics operators and wholesale distributors across the Netherlands. - Eric Hauschild will launch as Managing Partner for Sao Paulo, Brazil. - Hauschild brings more than 30 years of executive leadership experience, including General Manager roles at Johnson & Johnson, Becton Dickinson and Abbott. - Hauschild also co-founded Advance Medical. - Hauschild will work with businesses in Sao Paulo, one of South America’s largest commercial centers. - Valenta said the Brazil launch marks a significant step in the company’s expansion across Latin America.

Between the lines: - Valenta is broadening its leadership bench while expanding into markets where automation demand appears to be building. - The new appointments suggest the company wants more specialized sales, recruiting and channel expertise as it grows. - The MSP strategy could speed distribution if service providers see AI automation as an easy upsell to existing clients.

What's next: - Eve is expected to strengthen Valenta’s franchise candidate pipeline in North America. - Fino will focus on expanding MSP partnerships across the U.S. - The new Managing Partners will begin local market development in New York, the Netherlands and Sao Paulo. - Valenta is likely to keep building both the franchise network and the MSP channel as expansion engines.

The bottom line: - Valenta is using leadership hires and international partner launches to deepen its AI franchise footprint while adding a parallel MSP growth path.